The population is becoming concentrated in large cities and by 2050 it is expected that more than 80% of European citizens will live in urban areas. Due to the intense economic activity in these urban areas, many cities are facing problems that require more sustainable mobility.
Pollution causes 7 million premature deaths worldwide each year. A major source of this pollution is the transport sector, which accounts for 20% of CO2 emissions and 11% of emissions of suspended particles in Europe.
Lack of motivation to use sustainable transport
Faced with this scenario, cities and companies need to promote sustainable means of transport such as cycling or walking. However, a large part of citizens still resist changing their mobility habits.
Lack of reliable mobility data
The lack of data prevents mobility technicians in cities from understanding mobility patterns in order to seek the best transport management solutions, and prevents companies from adequately complying with the reporting requirements established by the new Non-Financial Information Act.
Ciclogreen is an online platform that promotes teleworking and sustainable mobility in cities through gaming. Thanks to its solution, workers in companies and municipalities have incentives to move more sustainably, thus reducing CO2 emissions, air pollution, and in the new scenario caused by the COVID-19, contagion.
Users register their activities using the tracking application, which includes automatic detection for certain means of transport, and are motivated thanks to gambling elements (gifts and discounts, rankings, points and challenges) which also help to boost local business.
Finally, Ciclogreen analyzes this accumulated mobility data of its users to provide precise calculations of CO2 emissions to companies, and provides visualization and analysis tools of mobility patterns to municipalities, helping them to design better infrastructures and services.
the sustainable development goals
SDG 3: Health and well- being: Ciclogreen promotes sustainable and active mobility, such as walking and cycling, and also includes incentives for sports such as running in its client programs, promoting a healthy lifestyle and reducing air pollution. Cyclogreen targets 3.4: reduce premature mortality from noncommunicable diseases by one-third through prevention and treatment and promote mental health and well-being; and 3.9: substantially reduce the number of deaths and illnesses from air pollution.
SDG 11: Sustainable cities and communities: Ciclogreen helps to reduce transport emissions in cities, both CO2 and the emission of particles and gases responsible for air pollution, helping to build more sustainable cities. In addition, thanks to their heat maps, municipalities can offer better infrastructure for more sustainable mobility. In this sense, Ciclogreen contributes to the fulfilment of several goals, such as 11.2, which refers to providing access to safe, affordable, accessible and sustainable transport systems for all; or 11.6, which talks about reducing the negative environmental impact per capita of cities.
SDG 13: Climate action: Ciclogreen encourages and facilitates the change of habit towards the use of sustainable means of transport, implying a reduction of greenhouse gas emissions, the main cause of climate change. Cyclogreen targets are 13.1: Strengthen resilience and adaptive capacity to climate-related risks; and 13.3: Improve education, awareness and human and institutional capacity for climate change mitigation.
HOW DO WE MEASURE IMPACT?
Reduction of CO2 emissions
We measure the tons of CO2 that Cyclogreen users stop emitting into the atmosphere by moving in a sustainable way.
Reduction of atmospheric pollution
We measure the grams of suspended particles that Ciclogreen users stop emitting into the atmosphere by moving in a sustainable manner.
Employees using sustainable means of transport
We measure the percentage of employees in companies or students at universities that have implemented a Ciclogreen incentive program, who travel by sustainable means of transport in relation to the total number of employees.